Section 04
STRATEGY
In this section: Strategy
Actionable steps towards your goals that acknowledge and capitalize on your uniqueness
4.1
action Plan
This 10-month action plan provides a clear roadmap for Magnifico to define its brand identity, communicate it effectively to its target audience, and refine its strategy to attract like-minded clients.
1
PHASE 1
Refresh the Brand
Timeframe: 4 to 8 Weeks
Key Activities:
- Implement the design recommendations to increase brand distinction and clarity.
- Update the messaging and visual language in accordance with the Design Audit recommendations
2
PHASE 2
Assess Playbook Effectiveness
Timeframe: 4 to 8 Weeks
Key Activities:
- Review the Playbook to determine if its meeting our standard of providing clarity and confidence to clients. Cut redundant, non actionable content, Add actionable content where needed, adjust presentation format.
- Create a feedback form to assess if clients are clear and confident using their Playbooks.
3
PHASE 3
Key Activities:
- Use the Content Framework to develop social media content.
- Create a plan to share the content balancing internal and client focused posts.
4
PHASE 4
Refine Sales Strategy
Timeframe: 4 to 8 Weeks
Key Activities:
- Create a referral program and partner with other campfire marketing agencies.
- Establish timing between the sales stages to gain/maintain momentum. Clearly identify the Stakeholders who should be involved in each stage.
- Create a one-page document to share during the prospecting phase.
5
PHASE 5
Develop Reporting Insights
Timeframe: 4 to 8 Weeks
Key Activities:
- Create reports to track potential pipelines and monitor sales cycle timeline.
- Gain insights from Market Reports to track latest industry practices.
